Insights & Solutions

During the researches, personally experience the farm and interview some visitors, we believe that Sobremesa Farm needs a website that will more accurately portray the exceptional quality of produces that is offered at its farm, and drive an increase in market attention and satisfied customers.

What We Found

• The client takes photos of the farm and uploads to the Facebook page and Instagram, and these photos always get positive feedback.

• The client will ask visitors who come to the farm to leave their email on papers and emailed them manually to disseminate events information.

• Many visitors who love their goods said it's inconvenient to come and pay at the farm.

• Some people message the client on Facebook to ask what products they have and decide to come here.

• Most visitors are interested in more history of the farm, but they only could get little information on the website.

Insights & Solutions

• Embed the photos from Facebook and Instagram on the homepage to increase interests.

• Implement email newsletter subscription feature to help grow the community and better to maintain connections with contacts and existing customers.

• Implement online payments system so customers will have an easier way to pay.

• Apply the layout to portfolio-style and add about page and contact form to get a better connection with visitors.

Development, Testing, and Publishing

To accomplish our design of online payments and email marketing service, I did researches on Wordpress plug-ins and implement a Square payment plug-in named WP Easy Pay. It provides accepting online credit card systems to the new Sobremesa Farm site. Next, I registerd a Mailchimp account for our client and installed a related plug-in to run the email newsletter feature on the new site.

After on-site testing session with our client, we launch the new website on a Saturday. Because the farm opens every Sunday, we think it would be great to ready the new look before opening day.