Bias: Moonbyul (MAMAMOO)
Ultimate bias: Taeyeon (Girls' Generation)
The Good Place
How to get away with Murder
Legel High (Japanese)
Shitsuren Chocolatier (Japanese)
Dragon Ball Z
Fate / stay night
No Game No Life
Forza Horizon 3
League of Legends
Slay the Spire
Super Mario Maker 2
Redesigned the website of a local farm to accurately portray its exceptional product quality.
Davis Chen, Mengyi Liu, Poppy Huang
Research, Concept, Prototyping, Developing
Sobremesa Farm was founded in 2013 with the idea of providing organically grown farm fresh fruit and vegetables directly to the local community. They upon a permaculture approach because of the flexibility, variability and regenerative models.
Sobremesa Farm already has their own social media pages to connect with the locals. Although they have a simple website used to improve their position on the search engine result page, the website used blog layout and only had little information about the farm. From the very first conversations, we decided to help them design and build a more professional website to increase visibility and do online business.
We face-to-face talked to the owners Carlos and Robert to understand their needs: how they want their website look like, how they usually run their business, who are their customers, and what feedback and comments they have received in person or from the Internet; We also did a field research to explore the farm and to experience what visitors do at the farm.
We observed the employers doing their daily job like farming, cleaning, and feeding animals. We also collected exemplars to help us understand farm websites.
During the researches, personally experience the farm and interview some visitors, we believe that Sobremesa Farm needs a website that will more accurately portray the exceptional quality of produces that is offered at its farm, and drive an increase in market attention and satisfied customers.
The client takes photos of the farm and uploads to the Facebook page and Instagram, and these photos always get positive feedback.
The client will ask visitors who come to the farm to leave their email on papers and emailed them manually to disseminate events information.
Many visitors who love their goods said it's inconvenient to come and pay at the farm.
Some people message the client on Facebook to ask what products they have and decide to come here.
Most visitors are interested in more history of the farm, but they only could get little information on the website.
Embed the photos from Facebook and Instagram on the homepage to increase interests.
Implement email newsletter subscription feature to help grow the community and better to maintain connections with contacts and existing customers.
Implement online payments system so customers will have an easier way to pay.
Apply the layout to portfolio-style and add about page and contact form to get a better connection with visitors.
Based on our solution list, we created a new sitemap first, and built wireframes next.
After that, we built a workable prototype showing the new website design and receiving feedback from our client.
After iterating, we decided our final version and applied the theme:
To accomplish our design of online payments and email marketing service, I did researches on Wordpress plug-ins and implement a Square payment plug-in named WP Easy Pay. It provides accepting online credit card systems to the new Sobremesa Farm site. Next, I registerd a Mailchimp account for our client and installed a related plug-in to run the email newsletter feature on the new site.
After on-site testing session with our client, we launch the new website on a Saturday. Because the farm opens every Sunday, we think it would be great to ready the new look before opening day.
Designed a content to make people think that how to protect personal online data as they feel necessary.
Utilized Premiere Pro and After Effects to create clips of rich content as prototype to present the design idea.
Davis Chen, Nick Freeland, Xun He, Somalia Jamall
Insights, Video Scripts, Video Editing, Actor
Walking down the street or sitting at home, we are constantly producing data, which is then trafficked. Whether we like it or not we give something in return for signing up and participating in social media or other platforms. While most social media applications are “free” what we don’t realize is that it is us who are the product. Data brokers such as Acxiom collect as much as 1,500 different pieces of information on all of us, and they sell this information to parties unknown.
In the case of the Cambridge Analytica scandal in early 2018, user data was acquired from Facebook to create more targeted political advertising, with the promise of swaying a major election. Governments can also gain access to this data. This case reminds us that we must be aware that our data can be used in ways that we don’t knowingly consent to.
Before we sign up for a new service or buy a new piece of technology, we must ask ourselves:
What kind of data is being collected from me?
Am I comfortable with this data being sold and used in ways I may never know about?
Our concept is a VR art installation that will demonstrate to a user firsthand their data being sold, and show them how painful it can be to have their agency about this process removed. At the start they will be totally immersed in new technologies that entice them to interact with their world in fun ways. At the end it will be revealed that the data they’ve input into these applications is being sold without their consent.
Showing how technology use could evolve over time to affect one’s daily life and ability to “opt-out” of use.
This should force the user to confront this issue in a more “real” way. The user will have to grapple with their own sense of powerlessness about the situation.
This will allow the user to relate the events of their future/fantasy VR experience to things that are happening in their current day-to-day life, and to reflect later.
Worked on a real-world UX design project with UI style constraints.
Davis Chen, Libby Gress, Ryan Leibering
Competitive Analysis, Insight Generating, Mockup
Lucidchart is an online diagramming platform. The Template Picker in Lucidchart allows users to start a new diagramming by choosing one of the templates from its library.
Our design challenge is to design a new Template Picker experience for Lucidchart users.
At the beginning of this project, we did a competitive analysis. It led us to the insight that Lucidchart overall gave more guidance than competitors in their chart-making experience, but seemed to have the same amount of guidance as their competitors in the template picker itself.
Lucidchart's research team provided a template survey collected from different workflows / information sources in of their product. While analyzing the survey, we categorized customer complaints into three broader sections of issues.
Our competitive analysis shows that a lefthand navigation pane seems to be an industry standard among template pickers. And through a more casual analysis of desktop applications, lefthand navigation panes also seemed to be the standard as well.
Based on our research, we wanted to re-introduce the search bar to provide a navigational shortcut for users.
Working on real-world design problems, we listen, think, and present what we get.
Generating insights and defining a problem space from a reliable and huge amount of data.
Keeping iterating again and again in order to get the specific design.
Post-mortem meeting is a good way to not only increase morale but see our blind spots clearly.